Refine your search
Collections
Journals
Year
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Kumar, Amit
- Analyzing Consumer Preference for Online Booking of Tourism and Hospitality in India
Abstract Views :236 |
PDF Views:0
Authors
Affiliations
1 Great Lakes Institute of Management, Chennai, Tamilnadu, IN
1 Great Lakes Institute of Management, Chennai, Tamilnadu, IN
Source
Atithya: A Journal of Hospitality, Vol 3, No 2 (2017), Pagination: 12-20Abstract
This study attempts to understand the drivers for the preference of online booking for travel and tourism. There has been a spurt of travel booking portals in India, facilitating customers for booking of travel and accommodation. Essentially, these travel portals offer packages/products which include travel & accommodation, apart from acting as an interface for rail, road and air booking. The values that draw customer to travel portal are attractive offers, generally a bundle of offerings, & ease of booking. In this empirical research, using structural equation modelling, advance booking facility, discounting, and time saving have emerged as significant factors that lead to increase in online travel booking to be a preferred choice over offline booking or via travel agent. The study recommends travel portals to focus on these dimensions.Keywords
Consumer Preference, Online Booking, Tourism and Hospitality.
References
- Beldona, S., Racherla, P., & Mundhra, G. D. (2011). To buy or not to buy: Indian consumers' choice of online versus offline channels for air travel purchase. Journal of Hospitality Marketing & Management, 20(8).
- Dabas, A., & Manaktola, K. (2007). Managing reservations through online distribution channels: An insight into mid-segment hotels in India. International Journal of Contemporary Hospitality Management, 19(5), 388-396.
- Law, R., Leung, K., & Wong, R. (2004). The impact of the Internet on travel agencies. International Journal of Contemporary Hospitality Management, 16(2), 100-107.
- Sahney, S., Ghosh, K., & Shrivastava, A. (2013). Conceptualizing consumer “trust” in online buying behaviour: an empirical inquiry and model development in Indian context. Journal of Asia Business Studies, 7(3), 278-298.
- Verma, R., Stock, D., McCarthy, L. (2012). Customer preferences for online, social media, and mobile innovations in the hospitality industry. Cornell Hospitality Quarterly, 53(3), 183-186.
- Vermeulen, I. E., & Seegers, D. (2009). Tried and tested: The impact of online hotel reviews on consumer consideration. Tourism Management, 30(1), 123-127.